Have you guys shopped Shabby Apple this spring? The site is pretty great and the clothes are amazing. “Vintage-inspired but with an of-the-moment flare,” as described by CEO Athelia Woolley LeSuer. We were so excited to partner with this company—having our Trend Expert Regina take over their Instagram one day and Athelia taking charge of our account the next. We even took it one step further and chatted with this boss lady and fashion designer about her insanely cool spring line. Here’s what she had to say:
Why did you start Shabby Apple?
I’m short, so not all styles look good on me. It made me think that someone needed to design dresses that looked good on lots of body types, not just tall, thin models. Since I couldn’t find enough companies doing it, I decided to start my own.
How would you describe the brand’s aesthetic or style?
It’s a modern take on old-fashioned looks. I also try to create classic styles that flatter the natural curves of a woman’s body (no paper bag dresses!). I do a lot of fit-and-flare styles because these look good on lots of shapes and sizes. I also design styles that typically come to the knee and cover some of the arms so that women who feel a little more self-conscious about their body can look and feel good. Three cheers for real women and real bodies!
The collection has such a cool retro feel to it. What inspires your collections?
I’m so glad that comes through! I actually own a whole collection of books on vintage fashion. I review these to get inspiration. I also bought clothing catalogs from the ’40s, ’50s, and ’60s and look at them when I’m designing to get ideas. There are so many lovely details in vintage clothing.
Is there a Shabby Apple piece you’re currently loving?
Yes! The Gingham Central Park maxi dress. It has long sleeves, a long skirt, and seven yards of fabric. It’s definitely one of those items that people either love or people hate. (My sister thinks I look like a prairie girl in it—ha!)
Three pieces in your closet you couldn’t live without—go!
Oooh—tough one! Much to my husband’s chagrin, my closet is always spilling over. I would say my grey maxi wrap dress, my black leather biker jacket (my three-year old calls this my scary coat!), and my white studded heels.
What was your favorite look from the Instagram takeover?
I love the maxi dress look with the Converse Chuck Taylors. The shoes are so comfortable yet really cute. And pairing them with the navy maxi makes the look sporty, but feminine.
Take a peek at all the looks on Instagram!
Lucky Brand Ranette Wedge Sandal $59.95 (Compare at $89), Madden Girl Ditaaa Sandal $49.95 (Compare at $59), BCBGeneration Darron Pump $79.95 (Compare at $118), Converse Chuck Taylor All Star High-Top Sneaker $54.95 (Compare at $60)