If you live in flip flops during the summer, at least one pair in your rotation are probably Reef sandals. The brand has been around for more than 30 years, is loved especially by surfers, but is worn by all sandal lovers. Reef’s incredible success is all thanks to Fernando and Santiago Aguerre, brothers who moved to Southern California from South America to fulfill their entrepreneurial dreams. They started with only two things: $4,000 and the mission to make comfortable beach sandals (especially since they both had flat feet).
Fast-forward three decades later, you can find Reef worldwide. The footwear (and now even apparel) is designed for men and women who strive to live a casual lifestyle. Plus, new technologies have helped make many of their products eco-friendly, something very important to the leaders at Reef.
It doesn’t matter if you’re out early to catch the next big set in Venice Beach or dropping the kids at soccer practice in Austin—the Reef mindset of “just passing through” is one we can all get behind.