Heidi Klum for New Balance: The Interview
March 06, 2014

We love Heidi Klum. We love New Balance. So when we heard the two were collaborating on some amazing shoes that are perfect from workout to weekend? We just HAD to get involved. You can grab shoes from the HKNB line in select DSW stores and at dsw.com—and you can check out our fun interview with Heidi herself right here, right now.

The three words that best describe the Heidi Klum for New Balance (HKNB) collection are…
The 3 Fs: Fashionable, functional, and flattering.

What was your inspiration when designing your collection?
The Heidi Klum for New Balance line is inspired by the idea that fitness should be a part of everyone’s daily life. Whether you are hitting the gym, fitting in a quick run, taking the dogs for a hike or running around the park playing with your kids, this line allows you to be both fashionable and active at the same time. This season, I was really inspired by floral prints – they’re a little bit fun and flirty.

Do you have a favorite HKNB shoe?
That’s a hard one. I like mixing it up and wearing all of them! The 1600 is so versatile; it’s really light weight so I can wear it for a work out or just as a trendy sneaker with some leggings. The 420 is also a great cross over shoe.  I love wearing it to play with my kids and run errands, but I think my favorite would have to be the Women’s Running 890. Not only is the mesh style breathable and flexible for working out in but it comes in really cute graphic prints!

Why do you love New Balance?
Working with New Balance has been an absolute pleasure. In our design meetings, I bring style inspiration and trends to the table and they execute my vision with all the latest fitness technology. They are always up to date with the coolest high-performance wear. It’s fun working with a company that is as passionate about fitness and fashion as I am.

Tell us about your athletic wear line!
Heidi Klum for New Balance is about feeling stylish when you hit the gym. When you look good, you feel good, so I wanted my line to motivate and inspire women to get active. When designing, it was important to me to make clothing and sneakers that would not only look great on & perform well, but also make women feel good even when they are working up a sweat.

You have such a busy schedule. How do you stay fit when you’re constantly traveling?
With my busy schedule, it’s impossible to have a set fitness routine, so instead I like to try and incorporate exercise into my daily life whenever I can—which requires some creativity. Sometimes I jump on the trampoline with my kids or take a hike with my dogs in the canyon by my house. Sometimes I run for 30 minutes on my treadmill, but I prefer to be outdoors. When I’m traveling, it could be doing a few sit ups in my hotel room before I head to work.

How do you get your kids involved in fitness?
I teach them the value of being active by setting an example. My kids are all very active—they love playing soccer, swimming, and doing gymnastics. We also love being active together; I’ll run around with them at the park or we’ll go for a bike ride together on the weekends.

When you’re not wearing your HKNBs, your favorite go-to shoes are…
High heels! A girl can never have too many pairs—and the higher the better!