Birkenstock: A Brand Story
January 30, 2015

Cork. Leather. A buckle or two. A simple design that’s made feet happy for over two hundred years. That’s how Birkenstock describes their original shoe. Made in Germany since 1774, (with a few minor design tweaks here and there), the Birkenstock is a simple, no smoke and mirrors design featuring a contoured footbed that conforms to the shape of your foot and makes walking feel, well, pretty darn good.

That’s over 240 years in the shoe biz. So yeah, these Birkenstock folks know a thing or two about making comfortable, unique and timeless shoes.

Birkenstock arrived in the states in 1966 and just took off. Thousands of happy customers asked for more styles so they could wear their favorite new shoes everywhere. 

So why do these shoes have such a strong following? Here’s our take:

#1—They take feet seriously.
Your foot has four arches. Those rolling contours found in Birkenstock footbed support each and every one. Along with twenty-six bones, fifty-six ligaments and eight major muscles that also reside in the human foot.

#2—They’ve been in the shoe game for over 2 centuries
There’s wisdom and then there’s nearly two and half centuries of really knowing your stuff. There’s a reason the basic style hasn’t changed much. Why mess with a good thing?

Find the pair that’s right for you. Shop Birkenstock >