April 14, 2015

Meet Jace. He’s one of the photographers who helped us shoot our spring commercial, and he even cast some of the real people you see in this campaign. We were so inspired by his photographs that we had to learn more about the man behind the lens.

How did you get into photography?
It all started when I borrowed my mom's point-and-shoot camera when I was in high school. It took me a couple of years in college (and a handful of major changes) to realize that I should study photography and make it a career. 

Where and how do you find inspiration for your next photograph?
New York is such a creative space to be in, so a lot of inspiration comes from just biking around the city. There is always something interesting going on! Once I see something that my imagination runs with, I'll write it down and continue to refine the idea until I can create it visually. My photography professor always had notebooks lying around his office and classrooms. Now I totally understand why.

Working with your surroundings makes sense, so that leads perfectly into our next question: How did you find the people you wanted to cast in our spring campaign?
I was really adamant about the group of people I wanted to photograph. I wanted them to be family, friends, or people who have somehow impacted my life in one way or another. For example, Dick (above) was my basketball coach growing up. He’s a tough guy, but he’s also really kind and a good mentor.


A photo posted by Jace Lumley (@jacelumley) on

How would you describe your technique?
A specific technique I use all the time is framing a photograph as I'm taking it. It's good practice whether shooting with film or a digital camera, and really makes me think about the composition of the photograph.

That’s good advice for everyone—even for Instagram pics. So besides NYC, if you could travel anywhere in the world on a photography assignment, where would you go?
I recently watched this documentary called Chasing Ice and the photographer, James Balog, really made me want to document more nature and our relationship with it as it changes for better or for worse. So now all I can think about is photographing big glaciers and ice formations.

We heard you just moved into a new office in the World Trade Center. How has that changed your experience living in New York?
Coming from a small town, I would have never guessed that I would live and work in the heart of NYC. And especially in a building as monumental and important to the city as this one. It has been an amazing life experience.


Hear more stories like Jace’s and meet the real people from our spring photo shoot in the #SaySomethingGreat section of the blog. If you’d like to learn more about Jace, follow him on Instagram at @jacelumley.